Today we're working on more ideas for Pony, which is a lot like what we did last week. As our ambassador, he's always got to be up to something. Every new image helps to keep our content fresh.
When was the last time you played? Right now we’re playing store, motivational pony, home office and brand experts. Seeing life as a big game make things a lot more fun with a lot less pressure. Hey, it’s just a game.
Pony Friday turns five this summer and since we started we've always been on the lookout for great clients who would give us the chance to help them with great work. And as it turns out, we're our best client.
Strong brands have more than a few things in common. Here's a list of ten things that will ensure you're on the right path to building a great brand.
Being hit by lightning might seem easier than actually making a genuine connection with your consumers. How do you find them? How to you keep them?
You have a responsibility to your business and your brand to stay current. Showing up to Easter a day late is a swing and a miss. Failing to update your website tells each of your customers you aren't current, which is a swing and a miss for every visitor until you fix it.
Being yourself never goes out of style whether that's in person or on social media. When you're managing a brand image you want it to be consistent and personable. Keep it simple.
In business we're only effective at what we know we can reproduce, which means rerunning how we did and analyzing it. Make some popcorn and replay the good with the bad.
If you aren't screaming from mountain tops about how amazing your brand is, you might want to revisit its image.
The easier you can make your customer experience the better off you'll be. There are plenty of things that actually make things better for both sides, like accepting credit cards.
Waiting for growth to materialize into visible signs can be trying, especially when you're ramping up your content marketing strategy. Remember you're playing the long game.
Your company is great at what it does and needs ways to demonstrate its skill set without going all dog-and-pony-show crazy. How do you do that?
Is your mountain worth climbing? Make sure you are investing your time wisely and not conquering something just to conquer it. What a waste of energy that would be.
Is your marketing budget being allocated properly? When you talk about ROI, you need to consider whether your expectations are lined up with your efforts.
When babies are small we feed them a healthy diet of peas and carrots. We don't give them candy and chocolate, because we know that is not good for them. Knowing what is and isn't good for your brand takes the same dedication as turning each and every spoonful of baby food into an airplane.
With the same urgency that Gotham city called to Batman, the world as we know it needs the help of dedicated Superpreneurs to take it to a better future.
Have you thought about the future? Do you know what your brand is doing for the next year? We all need plans and projections to position our businesses for success.
Are the Google spiders ignoring you? Do you know what they are looking for? If you haven't done anything in a while you're like a dead fly in their web. They aren't interested.
Your business can’t know what to do to increase sales, market share, or mind share if you haven’t defined success. Let us help you define and achieve your KPIs.