How do you hire the right people when everyone is claiming to be a professional creative? And besides a huge price difference, what’s the difference between your cousin, the amateur, and a genuine pro? As a branding boutique we’re often asked about the benefits of hiring one creative over another and what to look for.
When everyone claims to be a creative professional here’s how we distinguish the two:
• Little to no real work experience
• Questionable portfolio and weak references
• Flexible pricing
• Unsure of what to expect
• Wishy-washy with budget and timeframe
• Wants you to understand their execution challenges
• Wonders what an estimate is
• Many years in the business
• Great portfolio and industry references
• Competitive pricing for what you get
• Confident in their skills
• Great with budgets and timelines
• Happy to troubleshoot your concerns
• Able to quote accurately
When it comes to creative work, you definitely want to hire someone who flexes their creative muscles regularly and has the ability and resources to get it done. The pros understand that they are being hired to deliver and are better at staying on task. When they push back it will be because it will make things better for you, not to satisfy their own creative needs. It often comes down to fit, so meet with a few people before you decide.
This list is also great if you're just starting out in a creative field or need to brush up on your business skills. Presenting yourself as a professional isn't simply a matter of ordering some fancy business cards with a title change.