Your SEO Should Get a Life
If you're not in the thick of online marketing, Search Engine Optimization (SEO) can be confusing. Even the experts aren't always clear because the Google spiders are always busy learning new tricks. How’s that for nightmare worthy material? Trick spiders that crawl around and get smarter as they go.
Spiders Crave Fresh Content
Google bots, also called spiders and officially known as a program called Googlebot, are always on the hunt for new stuff. A big part of their job is to crawl around and discover updated pages to index. The key is to keep your site fresh and relevant.
The One Time SEO Project Wonder
A single shot of content is a short term plan. Let's say that you're redoing your website and are aware that it needs solid copy content to be noticed by the search engines and you are willing to pay for that, because you understand the need for it. What you fail to understand is that your site is a living organism that needs to be fed—or maybe it needs to feed the spiders to survive. Whichever version of that story you choose is fine; the point is that you need to keep adding new stuff or it dies.
Six Feet Under or Page Two?
Death is being buried on the second page of Google search when your customers only look at page one. Heck, most of us won't click to page two unless we're bored or really determined to find something specific. If you keep your content simple and relevant you'll be easier to find.
When deciding how to approach your SEO needs, think about how you can incorporate blogs, videos and social media. If that thought is overwhelming you should consider whether getting contributors to help with content generation is something that could work for your business. Guest posts can be good for you and great exposure for the other party.
Staying on top of SEO means getting found.