It’s Brand Resolution Time.
Actually, forget resolutions, you need solutions to help your brand. Your brand can’t hit the gym or crash diet its way to a better image, but that doesn’t mean there isn’t work to be done. Make sure your brand is on track to achieve some amazing goals in the upcoming year and gain important ground.
What solutions look right for your brand?
Consider these five things that every great branding team considers as they enter a new year:
- Has your brand voice changed or evolved from the original intention?
- Does your brand connect with your audience in a memorable and authentic way?
- Is your brand tired and outdated?
- Are you proud of and excited about what your brand stands for?
- Is your logo, website, business card, radio ad, etc. representing the brand you want to be known for?
Get to work on your brand.
Once you’ve answered those questions, you’ll have a better idea of what’s working for your business and what isn’t. Without someone with a strong vision overseeing this movement, it can sometimes mean that the brand moves away from its original vision.
Brands grow and shift over time.
We find that working with someone with an outside perspective can be invaluable. As you explain your brand and your vision for what you’d like your business to become, an outsider can quickly and easily see what is working to help you and what is working against you. Often, it only takes some small tweaks to your messaging to get your brand back on track. For some brands, ones that are older or who have experienced a significant shift in their target audience, a more comprehensive rebrand may be in order.
A brand inventory is a good place to start.
Contact us to help you take a look at where your brand started, where it’s gone so far and where you’d like to see it go in 2017. There’s nothing we like more than giving brands a kick in the right direction! Here’s to an amazing year for your brand.
Contact us for a brand inventory meeting.