Do you think other businesses simply get lucky with attraction marketing and it's just a matter of being at the right place at the right time? What if we told you that's both true and false. And what if we told you that you could make yourself luckier if you worked at it.
The new year is a great time to make sure your going in the right direction. You can look back on the year gone by and reflect on your actions and all the results gained or those you failed to achieve. Resolutions can be dangerous and short-lived because they're usually drastic and we lack the stamina to see them through.
When we're making new stuff—logos, graphics and product designs for ourselves or our clients—we always allow time for creative magic. Without time for magic we just end up with good enough, which is sad and boring. Boring doesn't sing it's own song. Design needs to stand on its own and be able to attract attention.
Pony Friday opens doors for us that wouldn't have been accessible to us without it. Having a great brand will get you on almost any VIP guest list—it's magical. Can your brand do that?
Chasing dreams starts with being 100% authentically you and the best way for you to achieve that is to help others do the same. We're all better when we're comfortable.
If important to acknowledge your hesitations and give yourself time to adjust to the idea of facing uncomfortable situations, but there comes a time when you have to deal with them.
Today we're working on more ideas for Pony, which is a lot like what we did last week. As our ambassador, he's always got to be up to something. Every new image helps to keep our content fresh.
When was the last time you played? Right now we’re playing store, motivational pony, home office and brand experts. Seeing life as a big game make things a lot more fun with a lot less pressure. Hey, it’s just a game.
Pony Friday turns five this summer and since we started we've always been on the lookout for great clients who would give us the chance to help them with great work. And as it turns out, we're our best client.
Strong brands have more than a few things in common. Here's a list of ten things that will ensure you're on the right path to building a great brand.
Being hit by lightning might seem easier than actually making a genuine connection with your consumers. How do you find them? How to you keep them?
You have a responsibility to your business and your brand to stay current. Showing up to Easter a day late is a swing and a miss. Failing to update your website tells each of your customers you aren't current, which is a swing and a miss for every visitor until you fix it.
Being yourself never goes out of style whether that's in person or on social media. When you're managing a brand image you want it to be consistent and personable. Keep it simple.
In business we're only effective at what we know we can reproduce, which means rerunning how we did and analyzing it. Make some popcorn and replay the good with the bad.
If you aren't screaming from mountain tops about how amazing your brand is, you might want to revisit its image.
The easier you can make your customer experience the better off you'll be. There are plenty of things that actually make things better for both sides, like accepting credit cards.
Waiting for growth to materialize into visible signs can be trying, especially when you're ramping up your content marketing strategy. Remember you're playing the long game.
Your company is great at what it does and needs ways to demonstrate its skill set without going all dog-and-pony-show crazy. How do you do that?
Is your mountain worth climbing? Make sure you are investing your time wisely and not conquering something just to conquer it. What a waste of energy that would be.
Is your marketing budget being allocated properly? When you talk about ROI, you need to consider whether your expectations are lined up with your efforts.