Creatives are always being told to think outside the box. It’s one of those phrases that is said so often it has started to mean nothing. Plus, being creative actually means a lack of restraints to thinking in general. And in branding, design and advertising usually it’s the opposite.
We find that to come up with solutions for our clients and their individual marketing needs, it often means thinking inside the box. It’s about learning the ins and outs of their brand and pushing the boundaries of the box. We find ourselves digging in every corner of their business to unlock something new and create the right solution.
So next time you create, think outside the box, inside the box, or in and out of the box—whatever it is that helps your mind come up with genius ideas that work.