Did you know you are essentially a brand? When we think of brands we generally think of businesses and high-profile images, but your personal brand is important too. Personal brands don’t need to be as high profile or draw large amounts of attention to be important—unless you’re a celebrity—but they need to be strong and consistent.
Your brand says more about you than you think. The things your wear, say and do all contribute to your individual image on a daily basis. Your friends, family and colleagues all continually reformulated opinions about you based on the data they collect. That data is things you say and do, how you react to situations and how they perceive you. A lot of great branding is perception. Your image may not matter to you, but it has a big impact on how people see you, which includes social media too.
Everything you put out into the world contributes to the bigger picture. Wearing ripped jeans and dirty shirts communicates something much different than golf attire or a three-piece suit.
Companies often give their brands a personality profile and figure out who they are in human form to help with their marketing. They might see themselves as an SUV driving thirty-something woman with two kids who loves yoga and secretly online dates while her husband watches football. Giving a brand this type of profile can make connecting to your target audience easier.
Makes you wonder what your profile says about you and who you’re trying to connect with, human to human.