When it comes to first impressions it always boils down to what people see. Our eyes take in a ton of information and process it instantaneously to give us the necessary data to make snap judgments about everything. It's fun to jump to conclusions, which is why it takes input from our brains to be able to move beyond what we see.

Does your business look as good as it is?

Are all your deliverables the same caliber? Your social media accounts, website, brochures and business cards should all have the same aesthetic. There should not be several different versions of your brand. Consistency builds trust, and you definitely want trust.

What are you wearing? Ensure you’re dressing the part and that your employees are on board with your brand image. Get them to buy into the plan and train them to walk the walk and talk the talk.

Your brand is frequently judged by how it looks, not how well you do your work.

Keep this in mind next time you’re revising your logo, ordering new business cards, redoing your signage or dressing for a meeting. Once you start thinking everything you do is a representation of yourself, your brand and your work ethic, it’ll be easier to stay on track. It goes back to that old saying, “How you do one thing is how you do everything.”

Helping our friends elevate their image is a big passion of ours. We’re always looking for new ways to pony up our style and share that with you. These embroidered snapback hats are great for your personal style needs and say, “Hello, we’re as awesome as we look.”

Push yourself to be the best person and business owner you can be. No need to hide behind a tired image, be bold. Get out there and show ‘em what you’re made of.