Get your head out of the sand, or um, the clouds depending on your metaphor. Growing your business and your brand requires a lot of work done consistently over a long period of time. Overnight successes aren’t popup facades; they were built over many years to create enough traction to gain mass recognition. It’s that mass recognition the public notices, but before that it was all sweat equity. The most important part of your brand after delivering a good product or service is brand consistency, because it builds trust.
Solid brands know to work on their strengths and their weaknesses to evolve with the times. It’s not easy to keep up with all the marketing options our modern society offers. If you’ve been in business longer than a decade you might be struggling to leverage social media effectively because you previously got by without it.
The push for SEO has turned into inbound marketing, which overlap with one another considerably depending on who you talk to. Great inbound marketing takes care of SEO and today’s SEO will do a lot to help with your inbound marketing. Having a trusted communications partner to work with can go a long way to securing your foothold in your industry, especially if you’re late to the party.
Keep in mind that the varieties of methods available to deliver messages might change but more often than not your brand voice should stay true to its roots. There is no need to lose your path and stray from big goals in exchange for smaller things that offer quicker gratification. Those gratifications are too short lived. Keep your head above the clouds and remember that new marketing tools are there to help, not hinder your growth.