The word organic carries significant weight, especially in a few specific areas. Food that is grown organically is seen as higher quality and has a higher value at the store. Relationships that evolve organically are viewed to have stronger bonds and we trust them more. And brands that are allowed to flourish organically are more solid than those that popped up out of nowhere as an overnight success.
O Organic, we stand on guard for thee.
Yes, in the spirit of celebrating Canada Day on Friday, we’ve borrowed and tweaked a lyric. We love being Canadian. We also love organic, although we aren’t overly extreme about our food choices and eat our fair share of burgers and fries from less than organic places.
When we talk about organic, we’re talking more about business growth. The Internet is filled with growth hacking tricks, which may or may not work for your brand. If growth hacking is necessary for your business growth make sure you’re selecting ways that don’t involve buying fans that aren’t even interested in your offering.
Organic growth hacking tricks:
- Be relevant and authentic
- Tell people what you stand for
- Post consistently and creatively
- Be interesting and share some behind the scenes
- Network and communicate clearly
- Trust the pace a which you are growing
We're building the Pony Friday social media tribe and client base through organic growth. It’s always tempting to want to purchase followers and add fertilizer to the crops, but that dilutes the purity. Without organic follower growth you can end up with a community that isn’t that interested in your product or service. If they aren’t interested, they’re taking up space and your conversion rate is drastically lowered. You want individuals who are engaged in your brand and offer high conversion rates—you want fans not simply followers.
Fan support you like family and they’ll tell others about you. If they don’t purchase from you they still prop you up and help with your exposure. Positive reach is important. Fans get you into places with people you would not otherwise have gone. They surprise you in the most positive ways. It’s not hard to follow someone on social media, but it can be tough to get people that purposefully join your quest.