Being different has become a frequently used catchphrase; too bad so few are actually doing it on a bigger scale than simply adding a new spice to a dish or adjusting the font from one serif to another. Oh great, let’s be different and wear a blue gingham shirt rather than a black one. How tiring. Why not attract a bit more attention to your brand and allow yourself the privileged of truly being noticed?
Are you one with the herd?
No two people or businesses are alike, but some are more similar than different. Yet, it’s the things in life that are unique that make us pay attention and cause us to engage with them on a deeper level. Different is memorable and memorable is important. Preferably memorable in a good way, that would be best.
Dreaming bigger and pushing boundaries can get you beyond average thinking and allow yourself the freedom to be authentically you. Don’t worry about judgment from the rest of the world. They judge you for being boring too. You’re distinctions and bravery may make them uncomfortable on the outside but on the inside they’re likely jealous.
If everyone is doing it, chances are you shouldn’t be.
Standing out takes courage and should not be a momentary misstep, but rather a conscious and continual effort to remain unique. The continuous pull of the herd will always be trying to draw you back to fall inline with societal norms, but don’t let it overpower you. Be bold.