Avoid Wasting Money
There are countless places that you can spend your marketing budget and we recommend you find a good media consultant to help you sort out which are the best spots to target your unique audience. After that it comes down to creative. Yes, creative. Without eye-catching and relevant creative your ad buy will get ignored. You need something that will grab attention and get clicks, calls and purchases.
Media vs. Creative
We're always surprised when new clients come to us willing to spend big bucks on their media buy and want to scrimp on the actual thing that will fill the space. Sadly, this approach can do worse that waste money—it can hurt your bottom line. No word of a lie. If you have the best ad space and the worst ad, everyone will see it and everyone will remember to avoid your business or product. Ouch!
Where's the balance?
Whenever possible, have your creative team work with your media consultant. At the very least, you want your media plan to be flexible enough to adapt to the creative solutions that will get the most positive attention. If you have a limited budget consider doing less coverage well. Good ideas executed well get talked about in all the right ways.
Seeing a return on your advertising investment won't always happen as quickly as you'd like. You have to weigh in whether you're focused on long term awareness or a short term promotion. We prefer big picture thinking and finding solutions that will build and strengthen your consumer relationships over time. You want to ensure that you are tracking the right KPIs as you go along so you can gather data on what worked best and adjust for next time.
Need help with your future marketing needs? We'd be happy to chat about how we can assist you. Just remember, we like to start at the bottom and if your branding is dated we'll need to start there. You need a solid foundation with a great logo, website and consumer experience before you invest in a media buy.
Please note: we no longer offer marketing services for other companies.