The Pony Went Over The Mountain
Pony is much like a little billy goat in his willingness to approach seemingly unscalable rocky cliffs and climb them with easy. He's fearless and relentless in his desire to get what he wants. And rest assured that he's always lasering in his focus. No effort is ever wasted.
Don't Waste Effort
We're going to make a fun little analogy here. To paraphrase the famous children's song about the bear and the mountain...
"The bear went over the mountain, to see what he could see. And all that he could see, was the other side of the mountain. Yes, the other side of the mountain, was all that he could see."
It's Forecasting Story Time
Let's pretend the bear is you planning your marketing for the year, or the next five. And you can't see over the mountain and therefore you can only plan the next month. Now let's pretend the mountain is all the hard work you put into bringing your marketing plan to life.
Once Upon A Marketing Time
Imagine you and your team working your butts off to do something and never seeing any results. Nadda! Sure, the nice vista you get from hiking to the top of a peak in the Rockies is well worth the sweat and blisters, but working hard to market your product or services and coming up empty isn't much fun.
Embrace The Mountainous Learn Curve
It's true that they can't all be home runs. What you want is focused effort that you can learn from and grow from. Each time you get to the top (or end) of a mountain-sized project you want to have grown as a team, as a leader, as a planner and as a business.
Don't go climbing work mountains for nothing.