Are you losing patience with your content marketing growth? Have you lost sight of your goal and how long this was going to take? Maybe you still haven't prioritized it into getting done. It's still the would-be-nice-to-have-if-we-had-more-time-and-money tool.
Start Your Content Marketing Journey
The best time to start growing your content marketing is now. Start a blog and post every Monday morning about something relevant to your business. The longer you wait the more time your competition has to collect market share that could be yours.
Keep Growing Your Own Content
Unique content posted consistently is the best strategy to grow your awareness over the long term. If you're always making fresh content your overall value perception will be higher than another business that just reposts things from other sites. You certainly don't want to be posting the same articles that your competitor is and the only way to guarantee that you aren't is to write it yourself. Or better yet, pass it off to someone else to write it for you. We're always ready to help, just let us know when you're ready by contacting us here.
Have you ever heard what content marketing experts say about the second page of a Google search?
"The best place to hide a dead body is on page two of Google search results."
It's unclear who said it first, but the fact remains that most people don't visit the second page of results. They don't have that kind of detective instinct. They scan the first page and spin again like it's a Vegas slot machine. Hit it! Maybe this will be the lucky spin. Yes, they might win with this word combination instead, fingers crossed.
Are You Findable?
The goal is to get customers to go directly to your site, which means they should be searching you out by name. That's like punching your friend's name in your cell and it dialing without you needing to know what the exact digits are. Until you're known it's tough to get found. You need to be building your reputation as an expert until you're a known entity who is searched out for your skills.
Content Marketing = Your New Best Friend
Are your groaning? You shouldn't be. This new BFF can take you places you've never even dreamed about. Generating your own content can be as simple as brushing your teeth and making yourself breakfast. It needs to become a habit, you have to upkeep your business like you upkeep yourself. It's a new habit that you'll have to get into the hang of doing regularly.