Dog and Pony Show
Are you dazzling your potential clients with flashy Powerpoint presentations and fancy lunches in hopes of a quick sale or are you concentrating on building solid relationships over time? Every style of engagement delivers a different outcome and depending on what you're looking for you'll want to choose one approach over another.
Content Marketing vs. Traditional Media
You could argue that content marketing and traditional media are both as old as time. People have always been selling their skills to others in different ways, either flashy and in-your-face or slow education over time. Content marketing is a long term play that you'll look to monetize down the road in a year or three or five. It's not about immediate gratification, but since it’s become the term of the day it feels fast and flashy. It isn’t.
What are you looking for?
If you need attention now and sales conversions now, you should do a more traditional media spend that will interrupt people and get you the attention and traction you desire. Radio, print, outdoor advertising, big box ads with trackable click-thrus—there are near endless places where you can buy media space.
Tricks Up Your Sleeve
The old dog and pony show is about closing business today, where as content marketing strategies focus on making you the expert and the go-to place for next year and every year after that. It's about offering your consumer value and not about making a sale today. Plus, you have to be able to commit to consistently delivering valuable content. Whether that's monthly, weekly or daily. The more you post and the more relevant the information the faster your traction could be.
If you need help with developing or maintaining your content marketing, we can help. If you’d rather just go with a dog and pony show, we can help with that too. Let's chat.