Connect with Lightning Force
First, you need to have something good. Your product or service has to be something that interests other people enough to part with their time and money to get it.
Being Nice is a Good Place to Start
There's an art to connecting and keeping customers. It's all about having something worthy of their time, making the experience positive and being authentic. You have to be real. If you have an inexpensive product that's good value, you might not need to have great follow-up care as part of your offering. But the higher your price point, and the more complex your product or service is, the more your customers will expect to be taken care of after the purchase.
Consumers Crave Reality
When you're brand is authentic and approachable, you make it easier for more people to connect with it. Your brand can be electrically charged with energy input from your consumers as they spread the word without your help. People refer their friends and family to businesses they like and trust. It's not rocket science. If you have a great offering and you're awesome to deal with, people will connect and share.
They Share Because it Makes Them Look Good
Nobody will tell their friends about your business becuase it helps your bottom line. They only care about businesses that are genuinely awesome and make their lives better. They tell their friends about it because it helps their friends and mske them look good for being in the know.
Treat Your Customers Like Friends
You don't need to be all chummy with your consumer base, but you should interact with your clients with the same respect and care that you would give the people you like. It's simple. Just like your kindergarden teacher said, be nice to others.
Being nice increases your chances of success and it costs nothing.