What Are We Working On?
Here's a screen grab from earlier this afternoon. This Pony has been in the works since January. Often the initial pencil sketches will be done months before the actual digital file is ready to be placed in an environment.
Pony, Pony, Pony
It's pretty much about the little red guy with the blue hair. Pony is always up to something and today we're making some future blog post header images. You'll have to check back later and see where this workout version of Pony ends up. Will he be leading a class in a studio or will he be outside? It's too early to say, but likely or time we'll use this pose for the base of several images.
Folders Filled With Ponies
What can Pony do next? We're always wondering how Pony can best represent our content and what messages will be best delivered with different action poses. We all work together using cloud based file storage, sometime DropBox and sometimes Creative Cloud. Between those two places and our backup drive we have a wide range of assets to pull from to create the next version the Pony's life.
Creativity Will Surprise You
It's important to allow the flow of creativity to sweep you off your feet. The more freedom we give each other to make what comes to us that day the better the results can be. We're developing the ideas organically, instead of forcing things along.
We do have rules for the Pony and what he can and can't do. His heritage is horsey, but he never behaves like his equine ancestors. Keeping him as authentically a pony as playfully possible, while being fun and relatable to our human audience is a tricky balance. Sometimes—okay, often—his anatomy needs to break rules that only a cartoon character can get away with. He’s a contortionist with really incredible joints.
Don't Break Our Rules
We make up our own rules and then we stick to them. We’re always adding to the play book of what is and is not on brand. One of our major jobs this summer is updating our brand guidelines. Those need to be kept up to speed so that everyone is following the same made up rules.
What we get to do every day is pretty pony•tastic!