Forget resolutions and think solutions. Resolutions make us feel like we can fix something permanently in one short burst. Where as the constant hunt for solutions opens the door to the neverending pain train that is growing a brand, marketing your product, promoting your service and just plain running a business.
Small businesses think like people.
Let’s flip over to the personal side of things for a moment and think about all those people cramming into fitness centres, fighting for the elliptical and booking sessions with personal trainers because it’s their new year’s resolution to lose weight. Statistics show that people are rarely successful in their crash diets and drastic measures. It’s the incremental step that gets us there. The decision to drink more water every day. The acknowledgement that vegetables need to be a regular part of our food intake and we should limit fast food, forever. Not simply for now.
Don’t put your business on a crash diet.
Your quick sale on the coupon site to get people through the door is comparable to a crash diet, but those customers are very unlikely to become loyal. Do you value what you sell? Sell it like its worth something.
Last year we started running branding bootcamps designed for entrepreneurs. They’re designed to help you learn about the importance of creating unique content for your business and help you get more traction online. Content marketing is still king and the best way to get more customers is to show them who you are and be very consistent about it.
Content marketing is like eating your veggies.
Blogging is one of the ways we create value for our customers. It’s a lot of work and much like eating vegetables at every meal—we don’t always do what we should. Our goal is to blog regularly and do the best that we can to give more. In our studio blog we post about our what's going on behind the scenes at Pony Friday and the marketing side of our business, where as our kicks blog is designed to motivate and inspire, our third blog section is called wise words and exists so you can read what other creatives are doing to live life by design.
There are days when we look at blogging like a plate of broccoli and think, yuck. And there are days when we see that plate of broccoli as if it was picked fresh, steamed to perfection, lightly salted and delicious.
There are good days and bad days.
When you have a bad day the best thing to do is get through it. Don’t hide from it. Pick one small thing to accomplish and dig in. You might even get a sense of satisfaction from completing that one small thing that will provide momentum to do another and then another.
Remember to look for the solution.
There’s always a solution if you look hard enough. It might not taking you in the direction you thought you were headed, but one solution after another is how businesses grow. Keep putting one foot in front of the other and let’s implement some quality solutions. The world around us keeps changing so it may never be solved, but it’s always solvable.