Get Lucky with Attraction Marketing
First off let’s call a spade a spade and address that some of it's luck and some of it isn't. Marketing can be hit and miss. We’ve all seen at least one of the world’s giant brands flop and fail at their marketing efforts. It’s normal. You’re looking to increase your odds, which is where inbound marketing comes in.
Inbound Marketing is the Slow Game
When we write a blog post and talk about the importance of being consistent and providing value to you, it’s all about the slow game. We’re building a rapport with you. It’s like a new friend coming to hang out with you over and over and over until you start to see them as a good friend. The first few times you had trouble remembering where they were from and the names of their kids and frankly you probably didn’t care to remember. Until something is important to you it’s forgettable. And it’s the same with new brands. Learn more about how to become and unforgettable brand in our Behave Boldly Bootcamp.
Hustling Will Make You Luckier
Most entrepreneurs seem to understand that the harder you work the luckier you get, which is why the word hustle is getting so much airtime. The thought is that if you hustle your butt off you’re more likely to get the results you desire. This is and isn’t true. It really depends what you’re hustling your buns off doing.
Trying Too Hard Will Backfire
Remember that friend that tried too hard and you decided that there must be something wrong with them. You have to try in the right way, find the opportunities to showcase what you’re good at and stick with those. Sure, learn new thing—just don’t try to be everything for everyone. Figure out what you stand for and share more about that.
Adding Value is Attractive
When you consistently blog about things that matter to you and that you actually know a thing or two about, it helps build your relationship with your potential customer. You want people to talk about you in a good way and feel like sharing what you have to say because they found value in it, not because you incentivized them to do it.
Now get out there and be your fab self!