We need to protect our time and remember that not everything is meant for us—whether that’s to read, watch or participate. What’s important, fulfilling and funny to one person might be a complete waste of our time. We follow and unfollow people at alarming rates, but maybe we shouldn’t have followed them in the first place.
Content is being churned out by the second and many people mindlessly share videos and articles they probably haven’t even read. It’s increasingly difficult to decide what’s worth reading and what isn’t. And if we’re boring you right now, please move on.
How we prioritize our time defines much of our happiness in life. Do you go play tennis with your friend or learn about the latest marketing trends? Maybe you’re deciding whether you should read the latest novel by your favourite author or skip it and hope one day the movie comes out. Sometimes that author didn’t even write their book, the publisher may have hired a ghostwriter to churn it out—and the “author” may not have even read it cover to cover. It’s tough to find authentic pieces that aren’t farmed out. It’s also tough to grow larger than life as a business or an individual without involving the help of others.
We just need to be incredibly discerning with who and what gets our time. Don’t be afraid to tell people “NO” or cut time wasters loose entirely. It’s very freeing. Relationships change, interests change and needs change, which makes it necessary to reassess where your time is going on a regular basis. You could even do it every morning as you brush your teeth.
Are your friends supporting you? Are your current clients your future clients? Is your staff contributing to the level you require? Taking stock of everything in your life on a frequent and habitual basis will reduce, and perhaps even eliminate, time wasters.
People are always stealing your time. Protect your time with all of your strength or it will no longer be your own.