When we're making new stuff—logos, graphics and product designs for ourselves or our clients—we always allow time for creative magic. Without time for magic we just end up with good enough, which is sad and boring. Boring doesn't sing it's own song. Design needs to stand on its own and be able to attract attention.
Pony Friday opens doors for us that wouldn't have been accessible to us without it. Having a great brand will get you on almost any VIP guest list—it's magical. Can your brand do that?
Have you thought about the future? Do you know what your brand is doing for the next year? We all need plans and projections to position our businesses for success.