You have a responsibility to your business and your brand to stay current. Showing up to Easter a day late is a swing and a miss. Failing to update your website tells each of your customers you aren't current, which is a swing and a miss for every visitor until you fix it.
If you aren't screaming from mountain tops about how amazing your brand is, you might want to revisit its image.
The power of poppies. Symbols represent the good the bad and the ugly—this one represents all three. Let's be thankful and remember the sacrifices made for all that we have and hold dear.