When babies are small we feed them a healthy diet of peas and carrots. We don't give them candy and chocolate, because we know that is not good for them. Knowing what is and isn't good for your brand takes the same dedication as turning each and every spoonful of baby food into an airplane.
You will be judged by your cover, which means your brand value is assessed by how it looks and not how well you do your work.
Fighting the pull to do everything like the masses will always be exhausting, but the rewards can be more than worth it. Dare to be different.
All the moving parts of building up brand equity can be overwhelming, especially when you consider all the different platforms. Keeping your brand true should be your number one priority.
In a world where every business is out for themselves, it's time to make your own rainbows.
Brand. Brand. Brand. Everyone’s talking about it and it always seems to mean something different. This post should help bring you some clarity.
Sometimes we're asked how we can be a store and a branding boutique, and it never really occurred to us that we couldn't be both.